We were tasked with creating marketing materials for a partnership with Polyface Farm and Dr. Cowan’s Garden. Getting to work with Joel Salatin, who is the leader of the revival of regenerative farming was a huge honor for our team. We had one day to capture all of the content we needed to for all of the marketing materials. We operated run and gun with two content creators, capturing interviews with Joel Salatin (Food Inc. and founder of Polyface Farm) and Asher Cowan (CEO of Cowan Brands), lifestyle photography, and plenty of captivating b-Roll imagery. We walked away with a master launch video and a multitude of social media content.